Terms of Service

Effective date: August 7, 2026

These Terms govern your use of the BeepBack service, operated by Sena Engineering LLC ("we," "us," or "our"). These Terms are an agreement between us and participating businesses: by signing up for or using the service as a business, you agree to them. If you're a caller texting with a participating business, the messaging program that applies to you is described in the Messaging program terms below, on our SMS Disclosures page, and in our Privacy Policy.

The service

BeepBack answers calls that participating local service businesses do not pick up, and follows them up by text. When a call to a participating business goes unanswered, the service answers it with a short spoken greeting in that business's name, plays the caller a short spoken notice that the message is recorded, records and transcribes any message they leave, and creates a lead in the business's dashboard, notifying the business in the app, by text and by email. Once the phone carriers have registered a dedicated number for that business, the service also texts the caller back in that business's name and asks a short series of follow-up questions so the business can respond and schedule the work.

Each participating business is the sender of messages transmitted through the service. BeepBack acts as the business's technology provider, sending messages at the business's direction.

Messaging program terms

Opting out and back in

Replying STOP stops all further automated messages sent through our platform from that business's number. Your opt-out stays in effect unless you reply START to opt back in. Keyword opt-outs take effect automatically the moment your reply arrives. You can also opt out any other way that clearly tells us to stop: replying something like "please stop texting me" works, and so does emailing hello@getbeepback.com. A reply in the thread is honored automatically, the moment it arrives. An emailed opt-out reaches a person rather than the system, so we honor those promptly and always within ten business days. Every opt-out is kept on record. We also honor STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE, and OPTOUT.

Business customers' responsibilities

If you are a business using BeepBack, you are responsible for the accuracy of the information you provide, for ensuring you have any consent required to message your contacts, and for using the service in compliance with all applicable laws and carrier requirements, including the Telephone Consumer Protection Act (TCPA), state telemarketing and text-messaging laws (such as the Florida Telephone Solicitation Act, the Oklahoma Telephone Solicitation Act, and Washington's Commercial Electronic Mail Act), state recording and eavesdropping laws (such as the California Invasion of Privacy Act, the Florida Security of Communications Act, and Pennsylvania's Wiretapping and Electronic Surveillance Control Act), and CTIA messaging guidelines and carrier requirements. If you are in, or serve customers in, a state that requires everyone in a conversation to consent before it is recorded or handled by a service provider, we give the in-call notice ourselves: every call our system answers plays a spoken notice, in your business's name, telling the caller the message is recorded and transcribed by an answering service acting for you, and that notice cannot be switched off. You remain responsible for your own outbound calls and for describing this service in your own customer-facing privacy notice, but you are not responsible for the in-call notice, and your indemnity to us does not extend to a claim arising from our failure to play it. We keep a record of every opt-out received through the service and will make those records available to you at any time on request. To the extent applicable law treats an opt-out received through the service as revoking consent for other automated calls or texts you send to that number, you agree to honor it outside the service as well.

Acceptable use and accuracy

You agree not to use the service to send unlawful, harassing, deceptive, or unsolicited messages. Businesses may not use the service to send marketing, promotional, review-solicitation, or upsell messages, or any unsolicited messages. The service may be used only for informational, customer-care call handling and messaging related to inbound calls and service requests. Information provided through the service is used to route and respond to service requests. We do not guarantee any business's availability, response time, or performance of work.

Intended use of call forwarding

BeepBack is a missed-call service. Set your business line to forward on no-answer or busy, not unconditionally, so that only the calls you actually miss reach us. If an account forwards every call rather than only missed ones, or receives sustained automated or spam traffic, we will contact you to help correct the routing. We do not bill overage and there is no per-minute or per-message charge. If routing is not corrected within 10 business days of our first notice, we may suspend automated replies on the account until it is. A suspension of this kind is not a billing pause: your subscription and your billing continue while it is in effect.

Fees

Fees for business customers are billed on the plan the business chose, monthly or yearly. There is no charge at sign-up, and none while the carriers verify your business for texting. Your free month starts the day your number is live and texting, and runs for 30 days. The first charge falls at the end of that free period, and every billing period after it is billed in advance. If you cancel before the free period ends, the subscription ends with it and that first charge is never made. If the phone carriers have not approved your business for texting within 90 days of sign-up, either of us can end the subscription; you will not have been charged. Your subscription continues and renews automatically each billing period until you cancel. A subscription covers a single business location. A billing pause does not interrupt continuous subscription. The rate in effect on the day a business signs up ($79/month, or $790/year with two months free, as of the effective date) remains in effect for that business while continuously subscribed, even if the rate for new signups rises: sign-up sets the locked rate, not the day the texting goes live. The locked rate covers the plan as offered at sign-up, and excludes taxes and any new or increased fees that carriers or governments impose on text messaging or on voice calling, which we may pass through at cost with at least 30 days' email notice. A pass-through takes effect from the start of the next billing period, never mid-cycle and never retroactively, and you can cancel before it takes effect.

If we ever change our fees, we will give at least 30 days' notice by email, and the change takes effect from the next billing period. Our own fee changes never affect a subscriber's locked rate while continuously subscribed. The only thing that can change what a subscriber pays is taxes or carrier- or government-imposed fees passed through at cost, as described above. You can cancel at any time in the app (Billing → Cancel plan) or by emailing hello@getbeepback.com. Cancellation takes effect at the end of the current billing period, with the exceptions above and below. Yearly plans carry a 30-day money-back guarantee: cancel a yearly plan within 30 days of its first charge and we refund that charge in full and the subscription ends right away. The guarantee applies once per business: if we have already refunded a yearly charge for your business, any later subscription follows the standard cancellation policy. Yearly renewal charges carry a separate grace window: cancel within 14 days of any yearly renewal charge and we refund that renewal in full and the subscription ends right away. If you cancel a monthly plan while it is paused, or any plan after its renewal payment has failed, the subscription ends immediately; paused and unpaid periods are never billed, so there is nothing to refund. If you cancel a yearly plan while it is paused, your service remains available until the end of the period you have paid for. Beyond these windows, we do not offer refunds for partial billing periods except where required by law. Prices exclude any applicable taxes.

"No per-text charges" is subject to reasonable business use. If a business's usage falls far outside normal patterns for a business its size (for example, artificial or automated call traffic), we will contact the business to discuss it first. We will not raise a locked rate over it: the rate you start at is the rate you keep, for as long as you stay subscribed. If the traffic is not brought back to normal use within 10 business days of that conversation, we may suspend automated replies, suspend call answering, or end the subscription with 30 days' notice, but your rate does not move. The text-message conversation is free to callers, aside from their carrier's standard message and data rates.

Indemnification

Business customers agree to defend, indemnify, and hold harmless Sena Engineering LLC and its members, officers, and personnel from third-party claims, damages, fines, penalties, and reasonable attorneys' fees arising from (a) calls answered, recorded or transcribed, and messages sent, on the business's behalf through the service, (b) the business's failure to obtain any required consent, (c) the business's violation of law, carrier requirements, or CTIA guidelines, or (d) breach of these Terms. This indemnity does not extend to any claim arising from our failure to play the in-call recording notice, under any of (a) through (d).

Disclaimer

The service is provided "as is" and "as available," without warranties of any kind. We do not guarantee uninterrupted or error-free operation, and to the maximum extent permitted by law we expressly disclaim all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement.

We do not guarantee that any message will be delivered, or delivered within any particular time. Messages may be delayed, filtered, or blocked by wireless carriers. We also do not guarantee that every missed call will be answered, that a voicemail will be captured, or that a transcription will be accurate: transcriptions are machine-generated, and where a recording is available you should check it before relying on the transcription. We make no service-level commitment. The service is not suitable for emergency or time-critical communications.

Limitation of liability

To the maximum extent permitted by law, Sena Engineering LLC is not liable for indirect, incidental, special, or consequential damages arising from use of the service, or for lost profits, lost revenue, or lost data.

To the maximum extent permitted by law, our total liability to a business customer for all claims arising out of or relating to the service will not exceed the amounts that business paid us in the twelve (12) months before the claim arose, or five hundred dollars ($500), whichever is greater. Nothing in these Terms limits liability for fraud, willful misconduct, gross negligence, or anything else that cannot be limited under applicable law.

Termination and suspension

We may suspend or terminate access to the service for breach of these Terms, unlawful use, carrier or compliance risk, or non-payment, with notice where practicable. On termination, call answering and messaging through the service both stop, and any outstanding fees become due. Sections that by their nature should survive (including indemnification, the disclaimer, the limitation of liability, dispute resolution, your data and export on cancellation, our opt-out record obligations, and any fees owed) survive termination.

The dedicated text-back number we set up for a business is provisioned through our messaging provider and remains under our control. It is not the business's phone number and does not replace it. When a subscription ends, the dedicated number is parked for 30 days. During that window we will port the number out to you on request (email hello@getbeepback.com) under a simple written porting agreement; after the window the number may be released or reassigned.

Your data and export on cancellation

Your lead records and your BeepBack conversation history are available for you to take with you when you leave. While your subscription is active, and for 30 days after it ends, you can sign in and download your lead records; on request during that window (email hello@getbeepback.com) we will also provide an export of the message history, call recordings and transcripts we still hold from your BeepBack conversations. Because callers have their own privacy rights, an export excludes anything a caller asked us to delete and anything already redacted, and it covers only what we still retain under the retention schedule described in our Privacy Policy (currently twelve months), so it may not include your entire history. After the 30-day window, remaining data is deleted or redacted on our normal schedule and can no longer be exported.

Intellectual property

Sena Engineering LLC owns the service, its software, and the BeepBack name and marks. Businesses own their customer relationships and the message content, call recordings and transcripts about their business. We receive a limited license to process that content as needed to operate the service.

Dispute resolution; arbitration (business customers)

Please read this section carefully. It affects your legal rights. If you are a business customer, any dispute arising out of or relating to the service or these Terms will be resolved by binding individual arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, with the seat and venue in New Jersey. You and we each waive the right to a jury trial and the right to participate in a class action.

Either of us may instead bring an individual claim in small-claims court, and either of us may seek injunctive relief in court for misuse of intellectual property. A business customer may opt out of arbitration by emailing hello@getbeepback.com within 30 days of the date we confirm your sign-up by email. If you received messages through the service but are not a business customer, this section does not apply to you; the Governing law section below does.

Governing law

These Terms are governed by the laws of the State of New Jersey, without regard to conflict-of-law principles. For anything not subject to arbitration, the state and federal courts located in New Jersey have exclusive venue.

Changes

We may update these Terms from time to time. We will post the updated Terms on this page with a new effective date. We will email notice of material changes affecting paying businesses at least 14 days before they take effect, and at least 30 days before any change that affects fees. Two things sit outside this section and can change only if you agree to them: the rate locked for your subscription under Fees, and the Dispute resolution section as it applies to a dispute that has already arisen. If you do not accept an update, you can cancel before it takes effect. Continued use after the effective date means you accept the updated Terms.

General

If any part of these Terms is found unenforceable, the rest remains in effect. These Terms are the entire agreement between us about the service. If we don't enforce a provision, that is not a waiver of it. We may assign these Terms in connection with a merger or sale of the business. Businesses may not assign them without our consent. Neither party is liable for delays caused by events outside its reasonable control. Notices may be sent by email: to us at hello@getbeepback.com, and to a business at the email address it provided at sign-up.

Contact

Sena Engineering LLC · New Jersey · hello@getbeepback.com

Please also see our Privacy Policy.